Our goal is to help media buyers and affiliates choose tools quickly and correctly. This policy explains how we produce and maintain our content.
Each tool receives a score out of 10 based on: core capability (fingerprint or feature quality), pricing value, reliability, and quality of English-language support. Scores are weighted for the tool's category and typical use case.
Affiliate relationships never influence ratings or rankings. A tool cannot pay to rank higher in our editorial lists. Paid placements, where they exist, are labeled clearly and separated from editorial content — see Advertise.
Pricing and features change frequently. We review listings periodically and welcome corrections via our contact page. Where a figure is approximate, we say so.
Some tools (for example, cloakers) can violate the terms of ad platforms. We flag those categories and do not encourage illegal activity. Readers are responsible for complying with applicable laws and platform terms.